Welcome back to our TikTok Shop series, where we continue to explore the dynamic world of social commerce. In previous articles, we provided a comprehensive guide on navigating TikTok Shop and explored Live Shopping’s great potential. Now, let’s delve even deeper while we explore the possibilities of Shoppable Videos, uncovering strategies to maximize their potential. Dive into the article to explore how to leverage Shoppable Videos and elevate your TikTok Shop experience!

Build connections with compelling videos

Crafting compelling and engaging videos is essential in a platform flooded with endless captivating content. To stand out, you have to create a powerful hook within the first 3 seconds of the video. Ask yourself—what value do you bring to your audience? Showcase a unique product or solve a common problem to immediately capture your audience’s attention. 

To enhance the authenticity and appeal of your TikTok Shoppable Videos, it’s beneficial to collaborate with experienced creators and influencers. They play a crucial role since TikTok users are 1.5x more likely to discover and shop products from creators they follow¹. Moreover, a staggering 72% of users indicated that qualities related to creators’ authenticity have motivated them to buy a product². Ensure your collaboration involves creators aligned with your brand’s identity to effectively leverage their audience.

Once viewers are hooked, maintain engagement by exploring products’ features, addressing pain points, and providing real-world evidence of its effectiveness. Conclude with a clear call to action, guiding viewers on how to easily purchase products directly on TikTok. Enhance the visual experience by using stickers to highlight the product link or pointing towards it while verbally instructing them. Don’t forget to leverage promotions like discounts or free shipping to further entice your audience– this will ensure an informative and irresistibly captivating shoppable video that maximizes engagement and conversion.

Master targeted Hashtags to boost visibility

Hashtags are like signboards that guide users to your content. Use them to expand your reach and maximize exposure to your shoppable video content with these four effective strategies:

    • Campaign Hashtags: Amplify your reach by utilizing hashtags linked to your shopping campaigns. Access them conveniently in your Seller Center under ‘Marketing Campaigns,’ including examples such as Black Friday sales, Back to School, Fall sales, and Christmas sales.


    • Relevant Product Hashtags: Scroll right on the search tab to find hashtags related to your product. Discover what similar products users are searching for under the “Others searched for” section and seamlessly integrate them into your video descriptions.


    • Community Hashtags: Engage with TikTok communities like CleanTok, BeautyTok, FoodTok, OOTD (outfit of the day), and identify creators aligned with your product to explore the community hashtags they use.


  • Trending Topic Hashtags: Stay current and boost exposure by embracing trending topics in your content. Additionally, keep an eye on seasonal moments and emerging trends, joining relevant conversations. You can also use the TikTok Creative Center to explore trending hashtags in your product category.

By incorporating a mix of these hashtags, you inform viewers about various topics, products, campaigns, shopping experiences, festivals, and communities. Capitalize on these strategic hashtags to significantly enhance exposure and engagement for your TikTok Shop.

Leverage the Shoppable Video Center

TikTok Shop supports every stage of your journey, offering personalized overviews, educational tips, and inspiration from fellow sellers. Take advantage of the Seller Center Shoppable Video tab and uncover key features that will elevate your TikTok Shop experience:

  • Overview: This section guides your growth journey on TikTok Shop. From creating videos to improving conversions, each step provides strategies for boosting sales. Accompanied by videos, this section offers foundational assistance and insights into trending content tailored to your product category. 
  • Get Inspired: Explore successful TikTok Shops similar to yours and bookmark favorites for future reference. Use advanced searches and filters on the Accounts tab to discover accounts aligning with your interests and inspiration. Explore trending hashtags and related creators, uncovering audience insights and related interests. Access approved tracks and discover how creators incorporate them on the Songs tab.
  • Create Content: Utilize the Auto Generate tool to effortlessly create videos, customize templates, and showcase your products effectively.
  • Content Data: Analyze and enhance video performance, identify areas for improvement in customer engagement, and optimize click-through rates.
TikTok's Shoppable Video Center displaying the Get Inspired tab
Optimize conversions through content

Fuel your conversions by focusing on content volume, posting frequency, and optimal posting times. Try to aim for three videos daily and hit the road when your audience is most active. Maximize the impact of your videos by using hashtags strategically – think of them as signposts guiding viewers to your content. This not only expands your reach but also helps in building a dedicated community around your brand.

Enhance your conversion efficiency with a captivating show-and-tell approach. Highlight why your product is a must-have through engaging demonstrations. And don’t forget to keep a close eye on funnel metrics – experiment with different elements like audio, structure, captions, and posting times to fine-tune your strategy for optimal results. Get ready to elevate your conversions through the power of strategic content!

As we wrap-up this new article on TikTok Shoppable Videos, you are now armed with essential insights to successfully navigate the dynamic world of social commerce! Make sure you make the most of TikTok Shop and creator collaborations partnering with Social Native. As an official TikTok marketing partner, we offer invaluable support to enhance your TikTok Shop journey– our experts will guide you through the process, from onboarding to finding the right creators.

Navigate TikTok Shop with Social Native!
  1. Source: TikTok Marketing Science NA eCommerce Vertical Research (Canada Results) conducted by Material September 2022 (n=600)
  2. Source: TikTok Marketing Science Global Creators Like Me Study 2021 (Russia Results) conducted by Hotspex (Gen X, n=359)