The Challenge
ASUS, a global technology company, needed a way to stand out in the highly competitive telecommunications industry. ASUS needed a way to differentiate themselves and create awareness for their new phone’s high-quality camera.
The Solution
The brand partnered with Social Native to find ASUS consumers and empower them to share their photographs taken with the new ASUS phones.
![ASUS-9734-20220805 ASUS product launch](https://www.socialnative.com/wp-content/uploads/2022/08/ASUS-9734-20220805-240x300.jpg)
![ASUS-10161-20220805 ASUS product launch](https://www.socialnative.com/wp-content/uploads/2022/08/ASUS-10161-20220805-240x300.jpg)
![ASUS-9069-20220805 ASUS product launch](https://www.socialnative.com/wp-content/uploads/2022/08/ASUS-9069-20220805-300x300.jpg)
The Results
ASUS sent 40 phones to a select group of Social Native creators prior to the product launch to create authentic and high-quality content that the brand could use in their launch materials. Over 40 unique images were created that the brand repurposed across social, web, and email. The campaign achieved a 3.47% average engagement rate and an audience reach of over 7.2 million.
40+
Images created
3.47%
Average engagement rate
7.2M
Audience reached