The Challenge
Goli®, a leading nutrition company, is taking a unique approach to wellness by releasing innovative products like their Apple Cider Vinegar gummies, which keep consumers’ taste buds happy while still promoting great health. The brand was looking for a way to leverage authentic, user-generated content (UGC) to promote their gummies on TikTok.
The Solution
Goli® partnered with Social Native to leverage the creator economy and source native video-first TikTok creators that could create two types of storytelling frameworks to test: 1) a product ‘Taste Test’ tutorial and 2) a ‘Health Tips’ edutainment focus.
The Results
The ‘Taste Test’ framework and creative concept used across the Social Native network beat Goli’s CTR benchmarks by 49% and boosted positive sentiment for the brand on TikTok, further proving the value of creator content for CPG brands.
49%
Higher CTR
