The Challenge
Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. The brand was looking for a creative solution to generate a social buzz around the launch of new limited-edition menu items.
The Solution
The brand partnered with Social Native to activate Creators to go to a Burger King, purchase one of the limited edition items, and create a well-lit, colorful and creative image or video to create awareness, engagement, and ultimately drive sales for the new products.
![Burger-King-25016-20220429](https://www.socialnative.com/wp-content/uploads/2022/04/Burger-King-25016-20220429-700x700.jpg)
![Burger-King-29908-20220429](https://www.socialnative.com/wp-content/uploads/2022/04/Burger-King-29908-20220429.jpg)
![Burger-King-20523-20220429](https://www.socialnative.com/wp-content/uploads/2021/03/Burger-King-20523-20220429-561x700.jpg)
![Burger-King-30346-20220429](https://www.socialnative.com/wp-content/uploads/2022/04/Burger-King-30346-20220429.jpg)
![Burger-King-25016-20220429](https://www.socialnative.com/wp-content/uploads/2022/04/Burger-King-25016-20220429-700x700.jpg)
![Burger-King-17900-20220429](https://www.socialnative.com/wp-content/uploads/2022/04/Burger-King-17900-20220429.jpg)
The Results
Over the course of 8 new product launches, Burger King reached 8.5 million potential consumers. Over 400 high quality, authentic images and videos were generated, earning an average engagement rate of 3.3%.
400
Delicious food images and videos
3.3%
Average engagement rate
8.5M
New consumers reached